Robert M.
Urban Outdoors
“We were doing a little of everything and none of it well. Dakaas gave us a plan that said 'do these things, in this order, and here's how you'll know it's working'. Blended ROAS is up 60% and I actually understand why.”
Multi-Channel Growth Planning
A Traffic Growth Strategy That Makes Your Channels Work Together
Most stores run SEO, ads, email, and content as separate silos that compete for budget. We build the plan that coordinates them — which channels to prioritise, how much to invest, and how each one feeds the others.
A traffic growth strategy is the layer above individual tactics like SEO or paid ads — it decides which channels to prioritise, how budget is split between them, what each channel is responsible for, and how they reinforce one another. Where our SEO and paid ads services execute a single channel, this service coordinates all of them into one growth plan with shared targets and a single source of truth for reporting.
2–3 wk
To deliver the full roadmap and channel model
1
Source of truth for reporting across every channel
90-day
Rolling plan, reviewed and re-forecast monthly
Blended
Targets set on business-level CAC and margin, not channel silos
Recognise This?
The situations that usually prompt a store to come to us for strategy rather than a single service.
You're doing 'a bit of everything' — some ads, some posts, an abandoned-cart email — with no plan tying it together.
We build a 90-day roadmap that assigns each channel a job, a budget, and a target, and sequences the work so effort compounds instead of scattering.
Every tool reports a different revenue number and your team argues about which channel gets the credit.
We set up one blended reporting view — GA4, ad platforms, email, and Shopify reconciled — with agreed attribution rules so everyone's working from the same numbers.
Ads are your only real channel and the cost keeps creeping up every quarter.
We map a path to diversify: which organic and owned channels fit your margins and audience, what they'll realistically contribute, and how to fund the transition without a revenue dip.
You want to scale but you don't know whether to hire, spend more, or fix the funnel first.
We model the options against your conversion rate, AOV, and margin, and show you which lever moves the business most for the least risk.
Your content, SEO, and ad teams (or freelancers) never talk to each other.
We create the shared brief: one keyword and messaging framework that content writes to, SEO optimizes for, and ads test — so the channels amplify each other.
Why Channel Silos Cap Your Growth
When each channel is measured and funded on its own, they end up competing — SEO and ads chase the same terms, email claims sales ads paid to create, and nobody optimizes the customer journey as a whole.
Last-click attribution makes cheap channels look great and expensive-but-essential channels look bad, so budget flows to the wrong place.
Paid ads create demand that SEO and email are best placed to capture cheaply — but only if they're briefed to.
A shopper typically touches three to six brand interactions before buying; disconnected channels waste most of them.
Without a blended CAC target, you can't tell whether adding a channel actually improved the business or just moved spend around.
One algorithm change or ad-account issue can wipe out a store that depends on a single channel.
What the Strategy Covers
A complete acquisition plan — the analysis behind it, the model that drives budget, and the roadmap your team executes.
Channel Audit & Opportunity Map
Where you are on every channel today, what's working, what's wasted, and the specific opportunities ranked by impact and effort.
Customer & Demand Research
Who your best customers actually are, where they look for products like yours, and the language they use — the foundation every channel briefs from.
Channel Mix & Budget Model
A simple model that splits budget across channels based on expected CAC, payback, and your margin — with scenarios for different spend levels.
Funnel & Journey Mapping
Every touchpoint from first impression to repeat purchase, with the gaps and friction points that are quietly costing you sales.
Content & SEO Synergy Plan
One keyword and messaging framework that content, SEO, and paid creative all work from, so the channels reinforce each other.
Unified Reporting & Cadence
A single blended dashboard, agreed attribution rules, and a monthly review-and-re-forecast rhythm so the plan stays live.
What You Walk Away With
A strategy you can hand to your team or your freelancers and have them execute — not a slide deck that sits in a drawer.
Growth roadmap (90-day, rolling)
Prioritised initiatives across every channel, sequenced, with owners, targets, and dependencies.
Channel mix & budget model
A spreadsheet model you keep, showing budget allocation and expected return at three spend scenarios.
Customer & demand research summary
Your ICP, buying triggers, channel behaviour, and messaging angles — the brief every channel works from.
Blended reporting setup
GA4, ad platforms, email, and Shopify connected into one view with documented attribution rules.
Shared keyword & messaging framework
The single source of truth that aligns SEO, content, and paid creative.
Monthly review & re-forecast
We meet monthly to check progress against the model, update the forecast, and re-prioritise the next 90 days.
Honest note on pricing: The strategy is a fixed-scope project with a set fee and a two-to-three-week timeline. Monthly review-and-re-forecast is an optional retainer. If you want us to execute channels too, that's scoped separately.
Why Dakaas for Growth Strategy
We execute these channels ourselves every day, so the strategy we hand you is built on what actually works in-market — not textbook frameworks.
Operators, not just advisors: we run SEO and paid ads day to day, so we know what's realistic on each channel.
Margin-aware: every recommendation is checked against your unit economics, not just 'best practice'.
One source of truth: we end the channel-credit argument by getting everyone on the same numbers.
Execution-ready: the roadmap is specific enough for your team or freelancers to run without us.
Optional execution: we can hand off the plan, run specific channels, or act as your fractional growth lead — your call.
How We Build the Strategy
Two to three weeks from kickoff to roadmap, then a monthly rhythm to keep it alive.
1
Audit & Research (Week 1)
We pull data from every channel, interview you and (where possible) a few customers, study competitors, and map where the leverage is.
2
Model & Roadmap (Weeks 2–3)
We build the channel-mix and budget model, map the funnel, and write the 90-day roadmap with targets and owners. We present it live and adjust with you.
3
Execute & Re-forecast (Monthly)
Your team or ours executes against the roadmap. Each month we review results versus the model, update the forecast, and set the next 90 days.
Case study
A homewares brand at ~$2M/year
Home & living · First 90 days
The challenge
Around 90% of revenue came from Meta ads and CAC had risen 40% year over year. Leadership wanted to diversify but had no framework for deciding where to invest or how to measure whether it worked.
What we did
- Built a channel-mix model showing SEO and email could realistically take acquisition to a 35% non-paid share within 12 months
- Set a blended CAC target and rebuilt reporting so every channel was measured against it
- Created a shared keyword and messaging framework for content, SEO, and paid creative
- Sequenced a 90-day roadmap: email flows first (fastest payback), then SEO foundations, then content
The results
−22%
Blended CAC in the first quarter
+31%
Non-paid share of revenue over 6 months
1
Reporting view the whole team finally agreed on
Client anonymised at their request. Figures are from this specific engagement and are not a guarantee of similar results.
From Scattered to Systematic
Founders who stopped guessing where to put the next marketing dollar.
Elena G.
Glow Skin Lab
“The budget model was the eye-opener. We'd been pouring money into a channel that looked good in last-click and was actually losing us money. Reallocating based on their model changed our whole quarter.”
Sam T.
The Gear Vault
“Finally someone looked at the whole picture instead of just their slice of it. The monthly re-forecast keeps us honest and the plan adapts instead of going stale.”
Frequently Asked Questions
Answered all frequently asked questions. Still confused? Feel free to contact us.
Those services execute one channel. This service decides which channels you should be on at all, how to split budget between them, and how they should work together — then optionally coordinates the execution. Stores usually start here when they're spread thin or over-reliant on one channel.
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A 45-minute call where we look at your current channel mix, spot the biggest misallocations, and sketch what a coordinated plan would look like for your store.
Get a Free Growth Roadmap