Emily W.
Glow & Co.
“We had Klaviyo for a year and used maybe 10% of it. Dakaas rebuilt everything in a month — proper flows, a template that matches our brand, real segments. Email went from an afterthought to a third of revenue.”
Automated Retention Engine
Email & SMS Marketing That Runs on Autopilot and Pays for Itself
We build the flows, templates, and list-growth systems that turn your existing customers into repeat revenue — usually 25–40% of total sales once it's running properly.
Email marketing setup is the work of building automated flows — welcome series, abandoned cart, browse abandonment, post-purchase, and winback — plus branded templates, sign-up forms, segmentation, and deliverability, usually on Klaviyo. Dakaas builds the full technical and creative foundation so a large share of your revenue comes from customers you already have, on autopilot.
3–4 wk
To build and launch the core flows
25–40%
Share of revenue email drives once it's dialled in*
10–20%
Of abandoned carts a good flow recovers
$0
Cost per send beyond your ESP subscription
*Benchmarks for stores with a real product-market fit and consistent traffic. New stores and very small lists take longer to reach these numbers.
Does Your Email Setup Look Like This?
The five things we find on almost every store that comes to us for email — and how we fix each one.
You have Klaviyo installed but only one flow running — a basic abandoned cart that's the default template.
We build the full core set: welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, and winback — each with proper timing, branching, and offer logic.
Every email looks like a plain-text Klaviyo default, and your brand's Instagram looks nothing like your inbox.
We design a branded, mobile-first template system — header, footer, modules, buttons — so every send looks like your brand and renders correctly across Gmail, Apple Mail, and Outlook.
Your list is stagnant. The only sign-up form is a footer box nobody notices.
We deploy a proper capture strategy: a well-timed pop-up with a real incentive, a teaser bar, and (where it fits) an SMS opt-in — typically lifting capture rate several times over.
You blast every campaign to the whole list, your open rates are falling, and some emails land in spam.
We segment by engagement and behaviour, suppress dead contacts, set up sunset flows, and fix authentication (SPF, DKIM, DMARC) so you land in the primary inbox again.
You're not sure how much of your revenue email actually drives, or which flow is doing the work.
We set attribution correctly in Klaviyo, build a dashboard for flow and campaign revenue, and review it with you monthly so you know exactly what's earning.
Why Email Is the Only Channel You Actually Own
Ad accounts get banned, algorithms change, and CPMs climb every year. Your email and SMS list is the one audience nobody can take away or make more expensive to reach — and it's usually your highest-margin revenue.
For established stores, email and SMS typically drive 25–40% of revenue — most of it from automated flows, not manual campaigns.
A recovered abandoned cart costs a fraction of acquiring a new customer for the same order.
Flows are build-once, earn-forever: the welcome series you set up today still converts subscribers two years from now.
Owning the relationship means you can survive an ad-account ban or a bad quarter on paid.
Segmentation lets you talk to a first-time visitor and a five-time buyer completely differently — automatically.
What the Email & SMS Setup Includes
The complete foundation — technical, creative, and strategic — for email and SMS as a revenue channel.
Core Automation Flows
Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, and winback — built with timing, branching, and offer logic that fits your margins.
Branded Template System
A reusable, mobile-first design system so every campaign and flow email looks like your brand and renders cleanly in every major client.
List Growth & Capture
Pop-ups, teaser bars, and embedded forms with real incentives and A/B tests — plus SMS opt-in where it makes sense.
Segmentation & Data
Engagement tiers, purchase-behaviour segments, VIP and at-risk groups, and predictive segments where the data supports them.
SMS Layer
SMS added to the highest-intent moments — cart, checkout, back-in-stock, VIP drops — with compliance and quiet hours handled.
Deliverability & Reporting
Domain authentication, list hygiene, sunset flows, and a revenue dashboard so your sends land and you can see what they earn.
What You Get
Delivered in the setup, then optionally managed month to month.
Retention audit
A review of your current flows, list health, deliverability, and capture, with a prioritised build plan.
6+ core flows, built and live
Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, and winback — copywritten, designed, and QA'd.
Branded template library
A master template plus modular blocks your team can reuse for future campaigns without a designer.
List-growth forms
Pop-up, teaser, and embedded forms configured with incentives and split tests running.
Segmentation + deliverability setup
Engagement segments, suppression rules, sunset flow, and SPF/DKIM/DMARC verified.
Revenue dashboard + monthly review
Flow and campaign revenue tracked in one place, reviewed with you each month with next steps.
Honest note on pricing: Setup is a fixed-scope project with a set fee — you own everything we build. Ongoing campaign management and optimization is a separate monthly retainer, and it's genuinely optional: the setup stands on its own.
Why Stores Choose Dakaas for Email
We build email that sounds like your brand and respects your customer's inbox — not another discount blast every 48 hours.
Klaviyo-native: we know the flow builder, conditional splits, predictive analytics, and the Shopify data sync inside out.
Copy that isn't 'BUY NOW 20% OFF': flows written around the customer's actual context — what they browsed, what they bought, how long ago.
Margin-aware offers: we don't train your list to only buy on discount; incentives are used deliberately.
Deliverability first: no point building flows that land in spam, so authentication and hygiene come before creative.
Handover or management: take the setup and run it yourself, or keep us on for monthly campaigns and optimization.
How the Setup Runs
About three to four weeks from kickoff to all core flows live, then a monthly cadence if you keep us on.
1
Audit & Foundation (Week 1)
We connect and audit your ESP, fix authentication and list hygiene, and map the flows and segments your store needs.
2
Build & Design (Weeks 2–3)
We design the template system, write and build the core flows, and set up your capture forms with tests running.
3
Launch & Optimize (Week 4+)
Flows go live, we watch the first data, tune timing and offers, and — if you keep us on — run the monthly campaign calendar.
Case study
A supplements brand doing ~$90k/month
Health & supplements · 60 days
The challenge
Email was 9% of revenue. The only flow was a two-email abandoned cart on the default template. Sign-up capture was a footer form converting under 0.5%, and roughly a fifth of sends were landing in Gmail's Promotions tab or spam.
What we did
- Fixed SPF/DKIM/DMARC and ran a re-engagement then sunset on the disengaged half of the list
- Built seven flows including a replenishment reminder timed to each product's supply length
- Replaced the footer form with an incentivised pop-up and a back-in-stock flow
- Designed a branded template system and set a two-campaign-per-week calendar
The results
9% → 34%
Email share of total revenue
14%
Abandoned-cart recovery rate
4.1x
Sign-up form conversion vs the old footer form
Client anonymised at their request. Figures are from this specific engagement and are not a guarantee of similar results.
Retention That Compounds
Stores that turned a neglected list into their steadiest revenue line.
Marcus T.
The Coffee Collective
“The replenishment flow alone paid for the whole project. It quietly reminds people to reorder right before they run out. Our repeat rate has never been higher and we barely touch it.”
Priya M.
Boutique Baby
“They fixed our deliverability first, which no one else had even mentioned. Turns out half our emails weren't being seen. Open rates doubled the week after.”
Platforms We Work With
Klaviyo
Omnisend
Shopify Email
Postscript
Attentive
Frequently Asked Questions
Answered all frequently asked questions. Still confused? Feel free to contact us.
We recommend Klaviyo for Shopify because of the depth of the data sync and flow builder, and it's where we do our best work. We also work with Omnisend and Mailchimp if you're already invested there, though some advanced segmentation isn't possible on every platform.
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We'll review your flows, list health, deliverability, and sign-up capture, and send you a prioritised list of what's costing you repeat revenue — whether or not you work with us.
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