Alex R.
Luxe Decor
“The first thing they did was tell me my ROAS was a lie. Once the tracking was fixed we could finally scale without that sick feeling. Went from $6k to $22k/month spend holding a 4x+ over 90 days.”
Scalable Paid Acquisition
Paid Ads Management Built Around Profit, Not Just Clicks
We build, test, and scale Meta and Google campaigns for Shopify and Wix stores — with tracking you can trust, creative that actually converts, and a relentless focus on return on ad spend.
Paid ads management is the ongoing work of building, testing, and scaling paid campaigns — primarily Meta (Facebook and Instagram) and Google (Search, Shopping, Performance Max) — to acquire customers at a profit. Dakaas manages the full loop: tracking setup, account structure, audience and creative testing, budget scaling, and attribution, optimized against return on ad spend rather than raw traffic.
2–4 wk
To rebuild tracking and restructure the account
20–35%
Typical drop in wasted spend after the first cleanup*
Daily
Hands-on optimization, not weekly check-ins
Full
Visibility into which campaigns are actually profitable
*Based on accounts we've taken over with broken attribution and overlapping audiences. Your numbers depend on account history, margin, and offer strength.
Sound Like Your Ad Account?
The patterns we see over and over when we audit a new account — and what we do about each.
Meta says you're at a 3x ROAS, Shopify says you're barely breaking even, and you don't know which to believe.
We implement the Conversions API with proper deduplication and reconcile it against Shopify and GA4, so the number you optimize against matches the money in the bank.
You have 14 campaigns, half of them overlapping, and nobody remembers why most of them exist.
We consolidate into a clean full-funnel structure — broad prospecting, a tight retargeting layer, brand-defence on Search — so the algorithm has enough data per campaign to actually learn.
Every ad is a product photo with a discount. Nothing new has been tested in two months.
We run a structured creative pipeline: new hooks, angles, and formats (UGC, founder video, comparison, problem-solution) tested every week, with losers cut and winners scaled on a schedule.
Performance Max is eating budget and you can't see what it's actually doing.
We split branded from non-branded, feed it proper asset groups and audience signals, add search-term and placement exclusions, and hold it to a separate target so it can't cannibalise your other campaigns unnoticed.
Spend went up, revenue went up, but profit didn't — and you're not sure scaling was worth it.
We build a simple contribution-margin model with you, set the ROAS floor at the point where scaling still adds profit, and scale budget in controlled steps that don't wreck the learning phase.
Why Most Ad Accounts Quietly Leak Money
Paid ads can be the fastest way to grow — or the fastest way to burn cash. The difference is almost always tracking accuracy, account structure, and creative volume, not the size of the budget.
After recent privacy changes, browser-only tracking under-reports conversions by 15–30% — so the platform optimizes toward the wrong people unless you fix attribution.
Most accounts have overlapping audiences bidding against each other, inflating CPMs with no extra reach.
Creative is now the main lever: the account that tests more hooks and formats wins, regardless of targeting.
Scaling budget without a structure that protects your winners just resets the learning phase and spikes your cost per acquisition.
Without a real view of contribution margin, 'profitable ROAS' is a guess — and you either scale too slow or too far.
What We Manage
Every part of your paid acquisition, run day to day — not set up once and left alone.
Meta Ads (Facebook & Instagram)
Full-funnel structure, broad and interest prospecting, a disciplined retargeting layer, and Advantage+ where it earns its place.
Google Search, Shopping & PMax
Capture high-intent demand: tightly themed Search, a clean product feed, Shopping, and Performance Max kept on a leash with the right exclusions.
Tracking & Attribution
Conversions API and server-side tagging, event deduplication, UTM discipline, and reconciliation against Shopify and GA4 so your data is trustworthy.
Creative Strategy & Testing
A weekly pipeline of new hooks, angles, and formats, briefed from customer research and iterated based on hard performance data.
Retargeting & Dynamic Ads
Product-level dynamic retargeting segmented by intent — viewed, added to cart, past buyer — so the message matches how close someone is to purchasing.
Reporting & Profit Modelling
A live dashboard plus a weekly readout in plain language, tied to contribution margin so 'good ROAS' means 'actually making money'.
What the Engagement Produces
In the first month and every month after.
Account & tracking audit
A full review of structure, attribution, audiences, and creative, with a findings doc and a rebuild plan.
Server-side tracking implementation
Conversions API / server-side GTM set up, deduplicated, and validated against your real order data.
Rebuilt account structure
A clean full-funnel build across Meta and Google with naming conventions, budget logic, and exclusion lists documented.
Creative testing roadmap
A rolling brief of concepts to test, with results tracked so you can see which angles and formats win for your brand.
Profit-based reporting dashboard
One view of spend, blended ROAS, new-customer CAC, and contribution margin — updated daily, reviewed weekly.
Weekly optimization log
A short written record of what we changed and why, so you're never guessing what's happening in the account.
Honest note on pricing: We charge a flat monthly management fee based on scope and spend — not a percentage of ad spend, so our incentive is your profit, not your budget. Onboarding is the first month; after that it's month-to-month.
Why Partner With Dakaas for Paid Ads
We treat your budget like it's ours. That means fixing the boring stuff first, scaling only when the maths works, and telling you the truth when a channel isn't the answer.
Profit-first: we optimize to contribution margin and new-customer CAC, not to whatever number looks best in the ad platform.
Tracking obsessed: nothing scales until the data is trustworthy, because scaling on bad data just loses money faster.
Creative as a system: we run a repeatable testing pipeline instead of hoping the next ad works.
Daily hands-on: your account is checked and adjusted every working day, not glanced at once a week.
No long contracts: month-to-month after onboarding — we keep the account because it performs.
Our 3-Phase Approach
Stabilise the account, find what works, then scale it carefully. Trying to skip to phase three is how most accounts blow up.
1
Audit & Foundation (Weeks 1–3)
We fix tracking, rebuild the account structure, tighten the product feed, and set the ROAS floor with you from a real margin model.
2
Test & Optimize (Weeks 3–8)
We run the creative and audience testing pipeline, let campaigns exit the learning phase, and identify the winners worth putting money behind.
3
Scale & Defend (Ongoing)
We push budget into proven campaigns in controlled steps, defend brand terms, keep the creative pipeline full, and hold the target margin as spend grows.
Case study
A skincare brand doing ~$120k/month
Beauty & skincare · 90 days
The challenge
Meta reported a 2.9x ROAS but the business was close to break-even. Attribution was browser-only, prospecting and retargeting audiences overlapped heavily, and creative hadn't changed in months.
What we did
- Implemented the Conversions API with deduplication and reconciled reporting to Shopify
- Collapsed 11 campaigns into a 3-campaign full-funnel structure with proper exclusions
- Launched a weekly creative pipeline — UGC, founder-story, and problem-solution angles
- Set the ROAS floor from contribution margin and scaled budget in 20% steps
The results
2.9x → 4.4x
Blended ROAS (reconciled to Shopify)
−26%
New-customer acquisition cost
+38%
Monthly ad-driven revenue at a profitable margin
Client anonymised at their request. Figures are from this specific engagement and are not a guarantee of similar results.
Merchants Scaling Profitably
Stores that moved from 'spending more and hoping' to a system they can actually read.
Jessica T.
FitFlow Apparel
“Our Google account was a mess of overlapping campaigns and an untamed Performance Max. They rebuilt it, added the exclusions PMax needed, and our cost per purchase basically halved in a month.”
David K.
PurePet Nutrition
“What I value most is the weekly log. I always know what changed and why. No more black box, no more 'trust us'.”
Frequently Asked Questions
Answered all frequently asked questions. Still confused? Feel free to contact us.
We generally work with stores spending at least $3,000–5,000/month across platforms. Below that there isn't enough data to test and optimize properly, and management fees eat too much of the budget to make sense.
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Give us view access to your Meta and Google accounts and we'll send back a specific list of what's leaking budget, what's mistracked, and where the fastest wins are — no obligation.
Get a Free Ad Account Audit